CallisonRTKL + Finish Line
We proudly worked with CallisonRTKL to print the wallcoverings for their re-design of Finish Line's store.
To capture the attention of a younger culture who sees athletic wear as a style choice and not just for sports, Finish Line needed to reimagine their in-store experience. They wanted to bring the product back into the spotlight and create an easy-to-navigate environment that is more suited to an online crowd.
The resulting store design brings a stronger, premium identity to Finish Line’s portfolio. Stark white contrasted against a dark backdrop creates energy within the space while allowing the product and corresponding imagery to take center stage. Track lines and the negative linear lights overhead drive traffic from the entrance through the store while flexible fixturing allows for quick reorganization and vendor personalization. An illuminated storefront and blue underbody LEDs at the cashwrap provide a vibrant, stylish finish to the brand’s refresh.