Custom Wallcoverings That Enhance Brand Identity
Commercial-grade wallcoverings offer numerous benefits, ranging from providing a washable surface to adding beauty and color to a space. They can also be used to strengthen the brand presence of a cafe, restaurant, or salon, whether displaying the logo or embracing the brand’s color palette. Below, check out a few of our favorite projects that have used our custom design and print capabilities to add another brand touchpoint to their space.
Doyenne Coffee
Onyx Coffee Lab’s Doyenne Coffee brand celebrates and promotes women in the coffee industry from bean to final brew. The brand sells beans from female-led farms and has a brick-and-mortar cafe on the Walmart Home Office campus in Bentonville, Arkansas. The brand’s color palette of royal blue and coral orange is playful and fresh, seen throughout their product packaging, website, and physical cafe space, which FC Studio designed. Packaging for the bagged beans includes a tile-inspired pattern, which is carried over to the backsplashes in the cafe– designed by the FC Studio team and printed by Astek on commercial-grade vinyl, this custom wallcovering is perfect for high-traffic spaces. The tile pattern includes doves, hands, and classic floral motifs for a punchy, modern take on traditional tiles. This touchpoint adds more color and a more substantial brand influence to the open space, helping to tie the cafe counter and merchandise area together.
Char and Lemon
Char and Lemon’s breezy, fast-casual, indoor-outdoor dining area by Arkay Leliever embraces the brand’s fresh approach to food. Bold combos like smoky, charred pizza and bright fresh lemon informed the color palette of the branding and the interiors, with charcoal gray, black, white, and bright yellow taking center stage. Interiors are marked by clean lines and simple surfaces to let the food do the talking. On one accent wall, however, a custom mural (designed by the Char and Lemon team and printed by Astek) displays the brand’s logo amongst minimalist line drawings of lemons and leaves. This mural elevates a white wall, adding a bit of visual interest, and simultaneously accomplishes the task of adding another brand touchpoint to the interior. (Plus, the lemons are just so cute!)
Fat Miilk
Fat Miilk coffee bar in Chicago is a Vietnamese coffee bar with a thoroughly modern sensibility, embracing the authenticity, charisma, and attitude of its first-generation Vietnamese-American founder. The front-of-house interior design is bold, striking, and a little edgy, featuring a deep monochromatic palette (read: all-black everything) and a sculptural accent wall. In the bathrooms, designer Sara Tran created a splashy, brand-aligned moment: the blobular Fat Miilk type treatment is scaled up beyond life size to become almost abstract, wrapping around the room in bold yellow and white shapes. This brand moment makes a splash, causing unexpected delight - and is unabashedly bold. While the color palette is strikingly different from the rest of the cafe’s interiors and branding, it’s the audacity that ties it together.
Guy Fieri’s Kitchen and Bar Council Bluffs
Guy Fieri’s Kitchen and Bar Council Bluffs serves up classic pub fare and cocktails from its location inside Harrah’s Council Bluffs Hotel & Casino. The music venue next door informed some of the design choices by Aria Group, such as a host stand decorated with old guitar straps and various cassette tapes and records on the walls. Aria Group aimed to bring Fieri’s larger than life energy and personality to the space, and what better way to do that than with wallcoverings? Astek’s design team created a layered, grungy mural for the restaurant, featuring Fieri’s face and signature along with textural graffiti-like elements. The final mural pairs well with the rest of the comfortable, slightly rustic wood and concrete space, and contributes to the warm atmosphere.
Miles, the Prince
Named for the founder’s childhood poodle (and is, like the poodle, unfortunately no longer with us), Miles, the Prince’s menu consisted of seasonal New American cuisine alongside craft beer, wine, and seasonally-inspired cocktails. Other dogs from throughout the founder’s life were honored in the names of beers; details like these helped the upscale brewpub feel personal. Wid Chapman-designed interiors were warm, modern, and elevated, with a homey palette of light wood, neutral textiles, and pops of red and green. On a couple of accent walls, line drawings of the titular Miles create a moment of playful delight, adding to the particular flavor of the restaurant– elegant, but doesn’t take itself too seriously. Sadly, Miles, the Prince closed last year, but the memories of the restaurant (and the inimitable Miles) live on.