National Retail Stores

We worked with CallisonRTKL to create a custom plaid wallcovering seen in Honey Baked Ham’s national retail stores.

CallisonRTKL developed a full brand refresh program for the restaurant giant with the objective to reinforce its existing brand, which has been in place since Honey Backed Ham’s founding in 1957, while also appealing to the tastes of a new, younger demographic.

The brand’s new exterior features white brick paired with bold red-orange branded awnings and signage. The dark trim adds contrast and a modern feel that translates to the interiors where gray trim, warm woods, and custom gingham wallcovering add a welcoming personality to the updated branding.